'Nursery Names' is a customisable alphabet print shop founded by London based designer Emily Forgot. With her commercial and self-initiated work adopting a playful visual language and a childlike imagination, it seems fitting that her most recent endeavour is in the world of design for children.

The webshop bucks the trend for twee pastels by offering kids (and grown ups) the opportunity to create something bold, contemporary, fun and even a little educational for the modern nursery.

Customers are invited to create their very own custom print, using her ever expanding collection of illustrated letters as well as purchase individual letters, card packs and alphabet prints directly off the shelf.

Happy Shopping!